When approached by Photo District News' editors to bring their annual publication of "PDN Gear Guide" online, my team and I developed a plan utilizing the appropriate technology to build a new product which would drive PDN's business. The online magazine was launched in time to promote the magazine's sponsorship of Photo Plus Expo.
After reviewing PDN's business model, we chose to utilize Flash to showcase their main news articles and products, and Endeca to power their Gear Guide database. I created the architecture for the technical functionality and lead the development of the site creation. We utilized Endeca Search technology for the search and catalog functionality, and developed a custom administrative interface for the Gear Guides. The news articles were powered by Stylus CMS.
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